Will Swift Diesel succeed

No.

Since this is a brand extension and hence the conventional wisdom says that Swift has already created a position in the minds of customer and hence Diesel version will dilute its equity in the market.

Contrary to the conventional wisdom, Swift Diesel is going to rock the market.

Suddenly we are going to see the shift happening from Petrol Cars to Diesel Cars in the market. Diesel cars will be preferred not only for their low running cost but also for better fuel emission norms. With the advent of Common Rail Diesel Injection (CRDI) technology, better burning of fuel is going to ensure clean gases and more power.

This is the first time we are going to witness a strong proven Diesel Engine from the stable of Fiat. Till date we had been seeing this CRDI technology only for C segment or above.

This is the first time B class cars are going to have proven technology and hence it is going to redefine this segment. Till date the existing diesel engines were poor in their performance. Even though there was Indica available in Diesel Engines, but because of its poor technology, it could not attract the fancy of mass segment.

But very soon, Tata are also going to launch the same Fiat Engine and then the competition will hot up. Till then Maruti is having the lead over its rivals.