Hero Honda new advertising campaign says it all.
Naye Indian ki Nayi Deluxe Bike.
This positioning of CD Dawn Deluxe does the psycho graphic segmentation of the market. The ad catches the growth boom of Indian Market and highlights:-
Stronger Foundation
Better Opportunities
Wider Horizons
New Wave of Prosperity
New India
Once again this shows that today all the fun is not in leaving the country and settling abroad for the sake of all this. When all the above is experienced by our country, then why to leave it at this time.
Nice way of attaching the product with the emotions....
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