Every month Tata Cars are making news by zooming past the last months sales figures. However, where is the quality in their products like Indica or Indigo. Sales figures of Indigo are struggling.
Why is this happening to Tata. Are their customers satisfied. The buyers of Indigo are facing problems from the very first day. Trouble in starting, noisy engine, poor quality of accessories and so..on..
Tata team is hardly convinced about the deficiencies. They have the whole world's reasons to justify. The users opinion is that this is not a finished vehicle. It has been launched mid-way.
Or this could be because of the obsession of Tata Motors with the cost of components. (Please read my earlier article on this).
Whatever is the reason, if customer's voice is not listened the product may not survive long in the market.
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